国际商学院国际学生跨境电子商务专业

Cross-border E-Commerce for International Students in International Business School

跨境电子商务专业，简称跨电专业，主要教授跨境电子商务管理、平台运营、网络营销、电子商务法律法规等知识和技能。通俗地说，就是使同学们具备从事跨境电子商务、国际贸易等领域工作，熟练使用互联网交易平台处理各类跨境贸易的能力，成为B2B、B2C与C2C等商业模式的中高级管理人才。

The major of Cross-border E-commerce, CBEC for short. The teaching content includes CBEC management, platform operation, internet marketing, e-commerce law and regulation and so on. In brief, this major enables the students to be equipped with capabilities of working in industry of CBEC and international trade. And the graduates should be able to deal with the trade affairs on internet multi-platform, and become the middle and high-level management talent in different business models, including B2B, B2Cand C2C.

本专业立足服务“一带一路”沿线国家和地区的经济社会发展需要，培养系统掌握跨境电子商务基本理论与基本方法，通晓国际规则，熟悉沿线国家国情，具有互联网思维，熟练运用中文与英文，能够胜任跨境电商平台运营、跨境电商客服、跨境网络营销的国际化、应用型跨境电商人才。

For meeting the demand of social and economic development of countries and regions along “One Belt One road”, our cross-border e-commerce major is aiming to cultivate the international and application-oriented talents with systematically mastering the basic theories and methods of cross-border e-commerce, a good knowledge of international rules and national conditions, internet mindset, sophisticated understanding of Chinese and English, and the ability of operating cross-border e-commerce platform, customer services management and cross-border network marketing.

      1．掌握作为社会公民的一般性知识、了解经典人文社会科学和自然科学的基本常识，了解跨境电商发展形势，熟悉跨境电商的运行机制；

      To grasp the common knowledge of being a qualified citizen, be familiar with common sense of classical social and natural sciences, be mastering the development trend and mechanism of cross-border e-commerce.

      2．掌握汉语的听说读写能力，能够在跨境电子商务的平台运营、客户管理、网络营销、国际物流等商务环境下，实现汉语的无障碍沟通。

      Be able to listen, speak, read and write in Chinese, and use Chinese fluently to deal with cross-border e-commerce platform operation, customer management, network marketing and international logistic.

      3．系统性掌握跨境电子商务领域的基本概念、理论知识，理解各个知识模块之间的关系，掌握专业分析工具。

      Be able to grasp the basic concept, theocratic knowledge, the understanding of relationships among different knowledge modules, and the analyzing method and tools.

      4. 具备跨境电商平台运营、跨境支付结算、国际物流承运流程操作的能力；

      he ability of handling cross-border e-commerce platform operation, payment, and international logistic;

      5. 具备国内外市场调研分析、跨境电商软件应用以及熟练使用中英文进行客户谈判的能力；

      The ability of marketing research and analysis, application of software and negotiation with customers in Chinese and English;

      6. 通晓国际规则和惯例，具备跨学科的创新创业能力；

      The understanding of international rules and practices, the ability of innovation and entrepreneurship in cross-subject;

      7. 洞悉跨境电子商务新兴产业动态，具备应用所学知识与方法解决跨境电商产业中的实际问题。

The ability to perceive the newest condition of cross-border e-commerce and problem-solving.

      1、人才培养应用型导向明显。主动对接政府主管部门，充分利用政府资源，将全球知名电商平台及企业引入高校，同时申请政府专项资金，资助我校跨境电商人才培养。在中国（杭州）跨境电子商务综合实验区支持下，2016年6月，我校创业学院首届“阿里巴巴鑫校园”（来自13个专业）开班。速卖通大学校长亲自为他们讲授第一堂课。2021年，我校成为教育部、阿里巴巴联合授予的 “1+X”证书（B2B、B2C）试点的本科院校。

      A Clear Orientation for Application-oriented Personnel With Government Resources, ZISU Introduced Global E-Commerce Platforms and Enterprises into Universities, and Applied Special Funds for Personnel Cultivation. With the Support of the Cross-Border E-Commerce Comprehensive Pilot Area, in June 2016, the first 'Alibaba Campus' of the Institution of Entrepreneurship in ZISU Opened. The President of AliExpress University Gave the First Lecture. In 2021, ZISU became a Pilot Undergraduate Institution for the "1+X" Certificate (B2B, B2C) Jointly Awarded by the Ministry of Education and Alibaba.

      2、人才培养国际化特色鲜明。学校重视并积极开展对外交流与合作，现已与40多个国家的120多所高校和机构建立了合作关系，国际合作项目覆盖学校13个语种专业，年均派出学生450余人次、接收来华留学生200余人次。

      Talent Training with Distinctive International Features. ZISU Values Foreign Exchanges and Cooperation, and has Established Cooperative Relations with more than 120 Universities and Institutions in more than 40 countries. On Average, We Send more than 450 Students and Receive more than 200 International Students in China every Year.

      3、人才培养优势显著。2020年学院承办了国家教指委主办的首届跨境电商专业建设与人才培养论坛，同年我校被评为浙江省普通高校第三批省级跨境电商人才培养示范基地；21年，教育部人文交流中心、国家电子商务教指委在我校举办第二届跨境电商可持续发展论坛。我校“跨境物流与供应链管理”等5门课程电商课程被评为省一流课程

      Advantages in Talent Cultivation: in 2020, ZISU Hosted the first Cross-Border E-Commerce Professional Construction and Talent Training Forum; ZISU was Rated as the third Batch of Provincial-level Cross-Border E-Commerce Talent Training Demonstration Bases in General Colleges and Universities in Zhejiang Province; In 2021, ZISU held the second Cross-Border E-Commerce Sustainability Forum. “Cross-Border Logistics and Supply Chain Management" alongside with 5 other Courses of E-Commerce in ZISU were Rated as First-class Courses in the Province;

      4、拥有强大师资。学院现有教职工93人，专任教师76人，其中教授13人，副教授24人，高级职称教师比例近50%。研究生学历比例达90%以上（其中博士学位教师比例近70%），具有6个月以上海外留学经历教师比例近50%。

      There are 93 faculty members, 76 of whom are full-time teachers, including 13 professors and 24 associate professors, and the proportion of teachers with senior titles is nearly 50%. The proportion of teachers with graduate degrees is over 90% (including nearly 70% of teachers with doctoral degrees), and the proportion of teachers with more than 6 months of overseas study experience is nearly 50%.